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Accessibility Statement

Sagit Yakubovich

Israel

Israel's Public Diplomacy (Hasbara)

The S. Neaman Institute, together with Israel Foreign Ministry, has initiated a project to develop a Public Diplomacy Plan (Hasbara) for the State of Israel. The project is based on the assumption that despite the ongoing exercise of public diplomacy by governmental entities and other authorities, there is a real need to periodically evaluate the contents and methods used, to redefine audiences and agents on the conceptual and strategic levels, and to check the actual level of activity.