If this is indeed such an effective tool to reduce the amount of waste produced and encourage recycling, why is it not implemented in Israel? “This is an economic mechanism that works with a rationale behind it, there is a direct link between the amount that is thrown out and the payment that is being paid, but the mechanism is not flawed,” says Prof. Ofira Ayalon, Head of Environmental cluster at the Samuel Neaman Institute of the Technion and Department of Natural Resources and Environmental management at the University of Haifa. “For example, in this method recycling does not cost the resident money, so there may be a situation where people place non-recyclable products in the recycling bins in order to pay less, which damages the efficiency of the method,” adds Ayalon.