A commercial venture called LOOP seeks to revolutionize the way we consume many products. This is a new venture based on an old tradition: reuse of containers and packaging of products, as we used to do with the neighborhood milkman. The declared aim of the project is to reduce as much as possible the ecological footprint of the products we consume. “The move to multi-use packaging is a very important step on the way to the great goal of reducing the amount of waste, but we must stop and look at the full picture,” says Prof. Ofira Ayalon.
