Oz Almog

Senior Research Fellow and Head of People Israel Project

Prof. Oz Almog is a sociologist and historian at Haifa University (Department of Israel Studies), specializing in Social Semiology; Social History of Israel; Israeli Dominant and Popular Culture; Subcultures and Lifestyles in Israel.

He has published numerous scholarly and popular articles, in Hebrew and English, as well as six books.

His books The Sabra: The Creation of the New Jew (The University of California Press, Berkeley, 2000) and Farewell to Srulik - Changing Values Among the Israeli Elite (Zmora Bitan and Haifa University Press, 2004) were best-sellers and perceived as text books on the Israeli Elite and Youth. 


Prof. Almog is a popular commentator of the Israeli society and is interviewed nearly every week in the Israeli and world media. He serves as a consultant for private and public institutes, including the ministry of education.

He is the co-founder and co-editor of People Israel www.peopleil.org – The comprehensive internet guide of the Israeli Society.

The People Israel Project

The People Israel Project -The Guide to The Israeli Society www.peopleil.org

"People Israel" is an online publishing house, which is a comprehensive textual and visual guide to Israeli society. The project was launched based on the belief that by providing current, rich, varied, and reliable information, along with a comprehensive analysis and interpretation of different phenomena, the publishing house would contribute to an in-depth knowledge about the various sectors in Israel, formulating effective public policy and a reduction in prejudices and stereotypes among the Israeli public, to encourage tolerance for others and give legitimacy to the wealth of diversity.
פרויקט דור ה-Y הישראלי

The Israeli Generation Y Project

Generation Y is a stratum of secular young people born in the 80s and 90s of the 20th century. They grew up and were shaped in an era of commercial channels, the PC revolution, the Internet and the mobile phone, the development of the culture of feminism, civil rights and individualism, the economy of abundance and entrepreneurship, suicide attacks and the war on Muslim terror, leadership crisis, leisure and entertainment revolution, the normalization of travelling abroad, and the development of the broad Ashkenazi-Mizrahi middle class (reducing ethnic disparities). The impact of this generation on the Israeli society is enormous and its cultural profile raises many questions.
The Martin and Dorothy Kellner Health Promotion Program

The Martin and Dorothy Kellner Health Promotion Program

The program will consist of a longitudinal field study in a medium-size Israeli town where an intensive and comprehensive program will be implemented on the individual, family, and community levels. The program falls in the realm of primary prevention which will focus on individuals at high risk for a physical disease, who have not yet been affected by the condition to be prevented.
Vintage Advertising

Vintage Advertising

26 May, 2013
A new exhibition presents images of Mula Eshet from Israel of the 1960s - 1990s in advertising, fashion, photography and design.
On graduates and lies

On graduates and lies

01 February, 2013
Who is the common graduate of our school and higher education systems? He/She belongs to a generation who cannot deepen in reading, desire for knowledge and seek truth. If we do not recognize this reality and find an adequate educational response, the higher education will collapse. It already is
Opening of photo exhibition -synagogues and Israeli prayer-

Opening of photo exhibition -synagogues and Israeli prayer-

Documentation of the synagogues and worshipers is an initiative of -people Israel- and is done through interviews and photographs .
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