How to domesticate the creative tiger without eliminating it?

The problem with creativity is related to the ability to perform it effectively, says Prof. Shlomo Maital, a researcher in the field of high-tech and innovation. His new book “Dismantle” offers a way to build a personal ideas machine that will never be turned off. “It’s much more interesting and fun than doing the same thing over and over again,” he says in an interview in which he explains how to organize creativity without hurting it.
“The human brain is inherently creative and creative talent never becomes extinct, but it does grow rusty and therefore we must act to reduce rust and to renew the idea machine,” says Prof. Maital.