Moshe Gerstenhaber

Areas of expertise

  • Franchising
  • Economics: Pension funding, economic growth, new economic model
  • Small business development
  • Enterprise, business development, business management



  • Columbia University, New York: Economics
  • London School of Economics, London: Post Graduate Business Administration
  • Middlesex University, London: Doctorate (D.Prof.)


Main Business Experience

  • Conceived, launched and developed a UK franchised network of 200 high street locations with £ 75 million p.a. in system sales – serving the local business community, Kall Kwik Printing (UK) Ltd (served as Chairman of the organisation for 21 years)
  • Advisor to a number of large international organisations in matters of business development and growth (retainer)
  • Finance Manager - Maritime Fruit Carriers, Zurich, Switzerland
  • Economist – The Company for the Finance of Industry, Tel Aviv, Israel (investments among others in Iscar, Ormat)
  • Senior Economist – Defence Ministry, Tel Aviv, Israel, responsible for the distribution of industry in border towns


Economic and Social Engineering

  • Publication of a book titled: ‘Have You Ever Seen A retired Tiger In The Jungle?’ (April 2009)


The book offers a comprehensive and detailed plan of action for the long-term redesign of the current global pension system. The proposed Ten Pillars Program constitutes a significant paradigm change in all aspects concerning cost and accumulation of pension funding. The Program is also expected (when the pension funding accumulation system will have had time to mature) to help the economy evolve into a less speculative and therefore more stable and more sustainable economic model.


Public Service

  • Board of the British Franchise Association (14 years)
  • Board of Governors of Middlesex University (4 years)
  • Advisory Board of Middlesex University Business School (5 years)
  • CBI London Regional Council (5 years)
  • Conceived and managed for two years the fund raising campaign titled ‘Celebrities Painting Masks’ for The Prince’s Trust charity


  • Doctor of the University (Honoris Causa) awarded by Middlesex University
  • Companion of the British Franchise Association
עץ החרוב: פתרון מערכתי, מהפכני ורדיקאלי למשבר הפנסיה הקשור להחלטות בהווה ובעתיד

The Carob Tree:A Radical Evolutionary Systemic Solution to the Pension Crisis

We propose an original, radical and systemic solution, based on an evolutionary social transformation of present-future choice toward increased saving; a proposal that addresses the roots of the pension crisis, not just the symptoms.
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